If you’re selling money-related services, should you get glasses or contacts?
This can be a challenge. Both of them have their advantages and disadvantages, and financial advisors Perth have to decide which one works best for their goals. Apart from correcting their vision, there are many small details to consider. Here’s a practical look at these details.
First off, there’s the matter of image and presentation.
Eyeglasses can make a statement. They can be adjusted based on your fashion sense, with the ability to buy new frames as the seasons change. These can make them great for more conscious individuals, the ones that like to keep up with the times to present themselves better to clients.
Eyeglass lenses can also protect the eyes. If you use photochromic lenses, you can adjust the amount of light that gets through. These darken automatically when in sunlight while remaining clear in both indoor and outdoor conditions. This gives a brighter, more comfortable vision.
This is useful for those planners that visit clients, needing to adapt to multiple types and intensities of lighting.
Contact lenses can be fashion statements, though. They can be ordered for virtually any colour, which can let your personality and style shine better than standard frames. This isn’t always a benefit that you can exploit, but it can make you stand out when facing some types of clients.
In particular, freaky contact lenses can appeal to those who seek out novelty or nonconformity. For those that deal with investments and financial markets, a reputation for conformity can be troubling for many people who would otherwise be clients.
Contact lenses have the benefit of not hindering someone’s peripheral vision. More often than not, this is not an issue for financial planners. However, if you drive around a lot, you need as much of your peripheral vision as possible.
Glasses require less care than lenses do.
Contact lenses use specialised care for their maintenance. Failing to do so can not only affect your vision but also irritate your eyes. This can be a hassle compared to glasses, which you usually just need to remember to wear and wipe to clean regularly.
In the end, the image of glasses being associated with intelligence is probably going to help someone’s image in the financial field. People want smart folks to manage things like investments and money. If you have glasses, that image can be slightly easier to sell.